Eterna Indonesia Social Media Marketing
Eterna Indonesia is a Business Process Outsourcing company with clients in the U.S., primarily focused on the renewable energy industry. They provide talent solutions to foreign companies looking to hire outsourced Indonesian teams.
Client
Role
Social Media Manager, Copywriter, Graphic Designer, Video Editor
Overview
A key part of Eterna Indonesia’s business model is finding top prospects who are eager to work for a U.S. company. Thanks to the ever-changing nature of their workflow, they offer fully remote work setups, competitive pay, and benefits.
Problem
With zero digital presence apart from job listings on Glints, they were facing a problem: not attracting applicants, despite all the perks and benefits on offer. Most applicants thought the job offer was too good to be true due to how unfamiliar Indonesians are with the industry and the fully remote work concept.
Graphic Design and Branding
I handle everything from coming up with ideas to carrying them out. My work includes copywriting, graphic design, video editing, and brainstorming content ideas.
My approach
More than memes
The best way to gain followers is to entertain them. I focused on creating sharable content that helped the account grow organically, resulting in a stronger, more engaged follower base. My goal was to create posts that resonate with the audience and show that Eterna Indonesia is a fun place to work.
Video
Results
>10% Engagement Rate
Across all three platforms
400% Employee Growth
In just one year
1,383 Followers
Cumulative across all three platforms