Crazy Banh Mi Tagline and Copywriting
A Vietnamese sandwich (Bánh mì) spot located in Pacific Place Mall, Jakarta, serving deliciously crispy sandwiches made with the freshest ingredients.
Client
Role
Copywriter
Overview
Crazy Banh Mi geared up for its grand opening at Pacific Place Mall, Jakarta, bringing a taste of Vietnam to Indonesia with its signature dish, bánh mì.
Objective
Come up with a playful tagline to build hype for their grand opening at one of Jakarta’s biggest malls. Write Instagram captions that match the vibe of their posts.
My Approach
Crafted fun, engaging copy that aligns with their poppy and bright branding, incorporating puns and catchy phrases to keep things light and memorable.